MAYA YAEL FRAI
SF | MIA | NYC
ABOUT ME ——
Maya is an investor at Greylock Partners, supporting crypto and consumer companies. She is also an active advisor to re—inc (startup founded by four World Cup champions) and angel investor in companies like Coinshift, Une Femme, Alt, Syndicate, and others.
Prior to joining Greylock, Maya led the execution and design of scalable products and initiatives across different spaces.
As a Product Manager at Google, she led the launch for MLB live sports (first time monetized) on YouTube during the nation-wide lockdown, led a product pivot to content across eSports, Tentpole Events, Movies & Shows, and led the pilot launch of a new Direct Response ad format for top Media & Entertainment clients. She also supported the Google Food team as lead for international (led launches for UK and Japan), monetization (led the team’s first advertising pilot with top food aggregators), and new consumer experiences on Google Search + Maps.
Before Google, Maya led product and go-to-market strategy at re—inc as a Kleiner Perkins product fellow, helped grow subscribers at Rent the Runway, and designed tools for SMBs at Facebook & IG.
Maya was born and raised in Miami Beach to a Brazilian mother and Israeli father that taught her everything she knows about grit and passion. She’s always kept busy building side projects ranging from a swimwear brand she started in high school to a female empowerment platform debuted during the #MeToo movement. She’s passionate about investing in and building with founders interested in empowering people and democratizing access to products, services, and information.
The Design-First Approach
The best products are those that emulate human nature rather than try to change it. Developing a functional product that resonates with users requires a design-first approach to innovation, and that it must be rooted in the understanding of how people work, think, & take action.
Read more...
The best products are those that emulate human nature rather than try to change it. Developing a functional product that resonates with users requires a design-first approach to innovation, and that it must be rooted in the understanding of how people work, think, & take action.
Read more...
AUG 2022
Made in: San Francisco, CA
Made in: San Francisco, CA
Autonomous Paths Toward the Future
The pursuit of an autonomous career path can fulfill the human need to feel fully utilized. Web3 is one manifestation of that desire for autonomy and meaningful contribution.
Read more...
The pursuit of an autonomous career path can fulfill the human need to feel fully utilized. Web3 is one manifestation of that desire for autonomy and meaningful contribution.
Read more...
MAY 2022
Made in: San Francisco, CA
Made in: San Francisco, CA
Collaborative Video Editing
Support the investment in Scenery: a collaborative video editing software company.
Read more...
Support the investment in Scenery: a collaborative video editing software company.
Read more...
MAY 2022
Made in: San Francisco, CA
Made in: San Francisco, CA
90 days, 30 lessons
One of my favorite visualizations from Jack Butcher is the one above, expressing “Noise is what you say. Signal is what they remember.” If there’s anything I’ve heard the most over the last 90 days, it’s the importance of optimizing for high signal over noise.
Read more...
One of my favorite visualizations from Jack Butcher is the one above, expressing “Noise is what you say. Signal is what they remember.” If there’s anything I’ve heard the most over the last 90 days, it’s the importance of optimizing for high signal over noise.
Read more...
MAY 2022
Made in: San Francisco, CA
Made in: San Francisco, CA
CP23LA Mobile Pop-Up
Celebrating equity and impact in community is what we’re all about. Our first ever mobile pop-up experience in Los Angeles was a moment to celebrate a new future for women's sports with the Angel City FC homeopener.
Read More...
MAY 2022
Made In: Los Angeles, LA
People of Point
Spent some time at home with the creative team at Point Card discussing all things design.
Read More...
APR 2022
Made In: San Francisco, CA
NOV 2021
Made in: Miami, FL
Made in: Miami, FL
Product launch @ Art Basel Miami
We partnered with UNKNWN, founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr. to feature our products in their flagship store. Leading up to the event, we created a 14-ft mural in the heart of Wynwood, produced by Brooklyn-based artist Elise Avdakov.
Read More...
We partnered with UNKNWN, founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr. to feature our products in their flagship store. Leading up to the event, we created a 14-ft mural in the heart of Wynwood, produced by Brooklyn-based artist Elise Avdakov.
Read More...
NOV 2021
Made In: Miami, FL
Made In: Miami, FL
Pop-up for Reunite Tokyo 2021
For the first time we felt the joy and warmth of togetherness as we gathered with reimaginers at Bodega in Los Angeles. We celebrated the launch of the Reunite Capsule.
Read More...
For the first time we felt the joy and warmth of togetherness as we gathered with reimaginers at Bodega in Los Angeles. We celebrated the launch of the Reunite Capsule.
Read More...
JUN 2021
Made In: Los Angeles, CA
Made In: Los Angeles, CA
A Year at YouTube
Sharing a bit about my experience and what I've learned working on the Strategic Bets product team at YouTube, focusing on live TV and streaming monetization.
Read more...
Sharing a bit about my experience and what I've learned working on the Strategic Bets product team at YouTube, focusing on live TV and streaming monetization.
Read more...
APR 2021
Made in: San Francisco, CA
Made in: San Francisco, CA
Launching Spring 2021: GAMER
Intentionally and ethically made, our Spring 2021 Collection is inspired by the stories of women, BIPOC, and activists in gaming. In addition to our collection, we debuted our first set of gamer NFTs.
Read more...
Intentionally and ethically made, our Spring 2021 Collection is inspired by the stories of women, BIPOC, and activists in gaming. In addition to our collection, we debuted our first set of gamer NFTs.
Read more...
APR 2021
Made in: New York, NY
Made in: New York, NY
RTTC Launch: Reimagining Our World
Over the past couple of months, I've had my moments in struggling to face our new normal in a positive light. When the world changes abruptly and a downturn seems more likely than an upside, you forget that you're supposed to embrace change, not be frustrated or impeded by it. Even in the darkest of times, humans have prevailed in finding silver linings.
Read more...
Over the past couple of months, I've had my moments in struggling to face our new normal in a positive light. When the world changes abruptly and a downturn seems more likely than an upside, you forget that you're supposed to embrace change, not be frustrated or impeded by it. Even in the darkest of times, humans have prevailed in finding silver linings.
Read more...
MAY 2020
Made in: New York, NY
Made in: New York, NY
LHI: Interview with Bethany Bongiorno
I am happy to share a conversation I recently had with Bethany Bongiorno. Bethany is an incredibly refreshing and creative woman to talk to and has a lot to learn from including her ability to trust her instincts, find mentors and mentor others, and take a value-first approach to her life and career.
Read More...
I am happy to share a conversation I recently had with Bethany Bongiorno. Bethany is an incredibly refreshing and creative woman to talk to and has a lot to learn from including her ability to trust her instincts, find mentors and mentor others, and take a value-first approach to her life and career.
Read More...
APR 2020
Made In: New York, NY
Made In: New York, NY
LHI: Interview with Shannon Gordon
I was happy to get the chance to chat with Shannon Gordon. Shannon is the CEO of theBoardlist, a curated talent marketplace that connects highly qualified women leaders to opportunities to join the boards of public and private companies.
Read more...
I was happy to get the chance to chat with Shannon Gordon. Shannon is the CEO of theBoardlist, a curated talent marketplace that connects highly qualified women leaders to opportunities to join the boards of public and private companies.
Read more...
APR 2020
Made in: New York, NY
Made in: New York, NY
RWB Collection artwork: “Liberté, Égalité, Défendez”
Our Fall/Winter ‘19 Collection began with artwork by re—inc Creative Director Tobin Heath.
Read More...
Our Fall/Winter ‘19 Collection began with artwork by re—inc Creative Director Tobin Heath.
Read More...
Working on Google Search
I joined Google as an APM intern in Summer 2019 to work on Explore Search, a team that focuses on helping users understand every topic they query to the point of infinite exploration and serendipitous discovery.
Read more...
I joined Google as an APM intern in Summer 2019 to work on Explore Search, a team that focuses on helping users understand every topic they query to the point of infinite exploration and serendipitous discovery.
Read more...
AUG 2019
Made in: New York, NY
Made in: New York, NY
LHI: Interview with Jesse Genet
Interview with Jesse Genet on building Lumi, a start-up focused on helping e-commerce brands with packaging and supply chain.
Read more...
Interview with Jesse Genet on building Lumi, a start-up focused on helping e-commerce brands with packaging and supply chain.
Read more...
AUG 2019
Made in: New York, NY
Made in: New York, NY
LHI: Interview with Dagne Dover Founders
Female founders are leading the fashion industry towards a new movement in quality production and customer acquisition. The industry is no longer for those who can produce the most, but for those who can capitalize on what consumers really need. Quality over quantity is a major proponent of Dagne Dover's value proposition and their dedication to this mission is commendable.
Read more...
Female founders are leading the fashion industry towards a new movement in quality production and customer acquisition. The industry is no longer for those who can produce the most, but for those who can capitalize on what consumers really need. Quality over quantity is a major proponent of Dagne Dover's value proposition and their dedication to this mission is commendable.
Read more...
JUNE 2019
Made in: New York, NY
Made in: New York, NY
LHI: Interview with Sian Beilock
Sian Beilock is the 8th President of Barnard College, renown cognitive scientist, and author of "Choke." In this interview, Sian talks pursuing a career in academia and equipping young female students with tools and resources to overcome self-doubt. She details her experiences as well as techniques in tackling anxiety and performing up to one's utmost potential.
Read More...
Sian Beilock is the 8th President of Barnard College, renown cognitive scientist, and author of "Choke." In this interview, Sian talks pursuing a career in academia and equipping young female students with tools and resources to overcome self-doubt. She details her experiences as well as techniques in tackling anxiety and performing up to one's utmost potential.
Read More...
APR 2019
Made In: New York, NY
Made In: New York, NY
LHI: Interview with Carly Leahy
Carly is the co-founder and CCO of Modern Fertility and a brand builder through and through. She has held brand and marketing roles at Google– leading creative for a grassroots initiative to help small businesses succeed online–and Uber, running content and creative strategy for new Uber products like UberEATS and UberHEALTH.
Read More...
Carly is the co-founder and CCO of Modern Fertility and a brand builder through and through. She has held brand and marketing roles at Google– leading creative for a grassroots initiative to help small businesses succeed online–and Uber, running content and creative strategy for new Uber products like UberEATS and UberHEALTH.
Read More...
APR 2019
Made In: New York, NY
Made In: New York, NY
Happy IWD 2019
We're here to celebrate the accomplishments of women and the work they are doing in improving the climate for women globally. There are thousands of women to be celebrated due to their monumental efforts in advancing gender equality––this campaign is only one part of honoring these many women. They are taking steps to reduce the gender gap in various industries and are pushing the needle towards change.
Read more...
We're here to celebrate the accomplishments of women and the work they are doing in improving the climate for women globally. There are thousands of women to be celebrated due to their monumental efforts in advancing gender equality––this campaign is only one part of honoring these many women. They are taking steps to reduce the gender gap in various industries and are pushing the needle towards change.
Read more...
MAR 2019
Made in: New York, NY
Made in: New York, NY
LHI: Interview with Kara Goldin
Kara Goldin talks about disrupting the beverage industry with no prior knowledge and experience. She started Hint Water to bring a product to the market with no sugar and all natural ingredients. Kara tells LHI about her experiences as a female entrepreneur and next steps for growing Hint as a direct-to-consumer business.
Read More...
Kara Goldin talks about disrupting the beverage industry with no prior knowledge and experience. She started Hint Water to bring a product to the market with no sugar and all natural ingredients. Kara tells LHI about her experiences as a female entrepreneur and next steps for growing Hint as a direct-to-consumer business.
Read More...
FEB 2019
Made in: New York, NY
Made in: New York, NY
LHI: Interview with Nancy Wang
Nancy is currently a technical product management leader at Amazon Web Services, where she leads teams within EC2 for SQL Server, public sector, and gaming. Previously, Nancy was an early product manager at Rubrik, where she led the filesystem, Windows, and stealth SaaS product lines.
Read More...
Nancy is currently a technical product management leader at Amazon Web Services, where she leads teams within EC2 for SQL Server, public sector, and gaming. Previously, Nancy was an early product manager at Rubrik, where she led the filesystem, Windows, and stealth SaaS product lines.
Read More...
JAN 2019
Made in: New York, NY
Made in: New York, NY
Interview with Cheryl Yeoh Sew Hoy
Cheryl Yeoh talks about the early days of building out her two start-ups, Reclip.It (now Walmart Labs) and City Pockets, building out Malaysia's startup ecosystem with MaGIC, and getting >120 venture capital firms on board with #MovingForward.
Read More...
Cheryl Yeoh talks about the early days of building out her two start-ups, Reclip.It (now Walmart Labs) and City Pockets, building out Malaysia's startup ecosystem with MaGIC, and getting >120 venture capital firms on board with #MovingForward.
Read More...
DEC 2018
Made in: New York, NY
Made in: New York, NY
Interview with Carissa Justice
Carissa Justice is the co-founder of Nimble Creative, a Bay Area branding and marketing company. The copywriter has done work for clients including Facebook, Google Home, and Visa. After she had a baby, something in her changed. She quit her agency job because she did not feel passionate about it. Leaving her son everyday meant she had to be doing something fulfilling. So, she began to build something she loved.
Read More...
Carissa Justice is the co-founder of Nimble Creative, a Bay Area branding and marketing company. The copywriter has done work for clients including Facebook, Google Home, and Visa. After she had a baby, something in her changed. She quit her agency job because she did not feel passionate about it. Leaving her son everyday meant she had to be doing something fulfilling. So, she began to build something she loved.
Read More...
SEP 2018
Made in: New York, NY
Made in: New York, NY
Interview with Aanchal Gupta
Aanchal Gupta, Director of Security at Facebook, explains how she didn’t realize she was selling herself short until she had to be convinced by the hiring manager at Skype that she was a great fit for a security lead position. She soon realized she needs to trust herself more and be able to raise her hand to grab opportunities. Learn how she uses courage and confidence in the workplace to empower herself and those around her.
Read More...
Aanchal Gupta, Director of Security at Facebook, explains how she didn’t realize she was selling herself short until she had to be convinced by the hiring manager at Skype that she was a great fit for a security lead position. She soon realized she needs to trust herself more and be able to raise her hand to grab opportunities. Learn how she uses courage and confidence in the workplace to empower herself and those around her.
Read More...
AUG 2018
Made in: San Francisco, CA
Made in: San Francisco, CA
Interview with Geneva Peschka
After releasing her award-winning documentary film “Unspoken” last year, Geneva Peschka has started working on a 12-part docu-series entitled “Women.” The strong female community at The Wing, where she serves as Community Manager, has helped her along her journey as a filmmaker. Through this female-focused network, Geneva has learned how to communicate, lead and find her passion. What keeps her motivated is knowing that at the end of the day, the important thing is not monetary success, but connecting with others. Read more about her films and her work at The Wing.
Read More...
After releasing her award-winning documentary film “Unspoken” last year, Geneva Peschka has started working on a 12-part docu-series entitled “Women.” The strong female community at The Wing, where she serves as Community Manager, has helped her along her journey as a filmmaker. Through this female-focused network, Geneva has learned how to communicate, lead and find her passion. What keeps her motivated is knowing that at the end of the day, the important thing is not monetary success, but connecting with others. Read more about her films and her work at The Wing.
Read More...
JULY 2018
Made in: New York, NY
Made in: New York, NY
Interview with Yari Blanco
As the senior manager of culture & diversity at the female coven, or co-working space, @the.wing, @theyariblanco has not only found an open and inclusive place to work, but a band of women that empower each other. “The sisterhood is real… we can talk about things that would be considered a no no at another company” says Yari. Through her job and growing confidence, Yari started @theGIRLMOB, a platform where she is bridging the communication gap for women of color.
Read more...
As the senior manager of culture & diversity at the female coven, or co-working space, @the.wing, @theyariblanco has not only found an open and inclusive place to work, but a band of women that empower each other. “The sisterhood is real… we can talk about things that would be considered a no no at another company” says Yari. Through her job and growing confidence, Yari started @theGIRLMOB, a platform where she is bridging the communication gap for women of color.
Read more...
JUNE 2018
Made in: New York, NY
Made in: New York, NY
Working at Rent the Runway
Worked on the Growth / Activation team, led subscription strategy and analysis for first-time and recurring users to boost growth, retention, and activation rates. Launched new style community feature during RTR Hack Week.
Read more...
Worked on the Growth / Activation team, led subscription strategy and analysis for first-time and recurring users to boost growth, retention, and activation rates. Launched new style community feature during RTR Hack Week.
Read more...
Jan 2018
Made in: New York, NY
Made in: New York, NY